We created a monogram and visual identity with the idea in mind that this concept must express these feelings: exclusivity, special, premium, high-end, but also caring, holistic guidance.

The whole brand is meant to express that the body is a holy place, it’s a piece of art that it needs to be handled with care but also with passion for beauty.

The photography style and the visuals as well needs to be curated and chosen very carefully. We chose high-quality photographs, mostly black and white, with a poetic sense and a pinch of grain, to express the passion the client have for art and beauty.

The monogram is represented by the letter L and P combined and also a 4 corners star that symbolize that Wow effect, the special feature of holistic guidance.

The visual system is created using elements that also appears in the symbol, like the form that surrounds the monogram.