THE MIND is a prestigious clinic from Bucharest that needed the creation of a new image, more precisely a rebrand. We chose to maintain the vast color palette, which expresses the emotions present in the life of each individual.

The symbol and the system created represent the diversity of people who arrive at the clinic and receive specialized help from professionals in the field of psychology and psychiatry.

The visual communication system is built around this individual circle which, through dynamism and movement, creates various types of illustrations in accordance with the company's values ​​and messages.

The signage system and the icons dedicated to the services are also created after the idea of the main symbol.